Merge Codes & How to use them?

To insert member-specific data, use the following syntax, replacing FieldName with the name of the field value you'd like to insert: {{FieldName}}

To insert member-specific data, use the following syntax, replacing FieldName with the name of the field value you'd like to insert:

{{FieldName}}

For example, if your brand has a profile field called FirstName, and you would like to use it in the body of a mailing campaign, you would insert   {{FirstName}} . When your campaign is sent the value of that field will be inserted into the message for each member when it is sent.  If a member does not have a value in the field, no value will be added to the campaign.

Field names are case insensitive, meaning {{firstname}} and {{FirstName}} will both be recognized and have the same result.

Other commonly used profile field names include:

• {{LastName}}
• {{EmailAddress}}
• {{Birthdate}}
• {{Anniversary}}

Profile field merge codes can be used in any member-specific contexts.  This includes:

•  HTML & Text versions of a mailing campaign.
• The subject line of a mailing campaign. 
  
  

Commonly Used Member Merge Codes