🍽️ Loyalty Program Proposal Template

Program Overview

We’re excited to present a customized loyalty program designed to engage your guests, reward repeat visits, and increase long-term customer value. This program is built around points, tiers, and rewards to create a simple yet motivating experience for your guests.


1. Earning Points

  • Guests earn [X points] for every $1 spent at your restaurant.

  • Points can be accumulated on dine-in, takeout, and delivery orders (if applicable).

  • Bonus opportunities:

    • [X points] for signing up

    • [X points] on their birthday

    • [Double points] during special promotions or slow periods


2. Tier Structure

The program features a tiered system that rewards loyalty and encourages guests to reach higher levels.

  • Tier 1: [Name] – Entry level

    • [Example: Earn 1 point per $1 spent, birthday reward]

  • Tier 2: [Name] – Mid-level

    • [Example: Earn 1.25 points per $1, early access to promotions]

  • Tier 3: [Name] – VIP level

    • [Example: Earn 1.5 points per $1, priority reservations, exclusive event invites]


3. Redeeming Rewards

Guests can redeem their points for discounts or special experiences. For example:

  • [100 points] = $5 off

  • [250 points] = $15 off

  • [500 points] = Free entrée or $30 off

  • Exclusive rewards for higher tiers (e.g., chef’s tasting, complimentary bottle of wine, VIP event invites)


4. Guest Experience

  • Easy signup via website, mobile app, or at the table.

  • Track points through email updates or digital wallet.

  • Personalized offers based on guest preferences and tier level.


5. Business Benefits

  • Encourages repeat visits and higher spend per guest.

  • Strengthens customer relationships through personalized rewards.

  • Creates opportunities for upselling and cross-promotion.